We had the pleasure of hosting the students of the ISTAO Master – Marketing Laboratory at Elettromedia, to work together on a strategic case related to our industry.
During the day, we shared with the participants Elettromedia’s business model, the positioning of the Hertz and Audison brands, and the evolution of our distribution strategy toward an omnichannel approach.
The students analyzed the case and discussed potential strategic developments for the future of the industry.
For us, it was a great opportunity for exchange: listening to questions, analyses, and fresh perspectives is always a valuable source of inspiration.
A special thanks to ISTAO – Istituto Adriano Olivetti and to the professors Matteo Pasquini, Elena Cedrola, Sabrina Dubbini, and Federica Pascucci for this collaboration.
And thanks to the students for their energy, curiosity, and the quality of the discussion.
The dialogue between business and education is one of the best ways to build the skills of the future.
